Sibford Old Scholars’ Association (SOSA) consists of ex-pupils and their families, teachers, staff members and friends of the school who are scattered far and wide across the globe, with the one main shared connection which is Sibford School.
SOSA approached me as a known member to redesign their site for them from the bottom up. SOSA wanted to improve communication with their members at the same time as pointing them at an official source for news and events. With a membership of around 1400 former pupils their families, teachers, staff members and friends of the school, we devised a marketing strategy that includes their current social media platforms and MailChimp for doing mailings.
I sat down (well zoomed) with the committee to draw up a plan for the new site. The project was then laid out in Trello so we were aware of the content required and what the committee wanted
I used the clever Pauline (talented freelance graphic designer) to redesign the SOSA logo. After some consultation with the committee, it was decided to go with the first option.
SOSA wanted a simple brochure site where they could post news items and advertise future events. Until recently they have been primarily using social media to promote everything that they do. The new site allows them to post blog entries and enables members to sign up to their mailing list. It no longer holders membership details as this was deemed unnecessary by the committee, as the mailing list serves this purpose.
The SOSA committee are also building stronger links with Sibford School and hope that the site will provide a more precise location for its members to visit in the future.
I was also able to provide some support around GDPR rules and policy. The previous SOSA site did not take into account the rules that changes in May 2018 and was beginning to cause some issues. This will continue to be something SOSA will need to think about but with help and support they should be in much stronger position when it comes to supporting their members data rights.